Copywriter, content creator, illustrator, writer, artist, designer, matcha lover, dancer, occasional hiker, avid reader, terrible singer, pilates enthusiast and maker of mouth-watering lasagne.
Reel
Accidentally
Wes Anderson
Trend
An example of a reel I was the project lead on, is the video we made for our client's social channels in response to the Wes Anderson trend. This involved preparing the script and storyboard for the client presentation, organising the shoot, managing and directing our in-house film crew, supervising post-production and writing copy.
Activities
Trendspotting
Scriptwriting
Storyboarding
Copywriting
Presenting
Planning
Directing
Project lead
In-Feed Post
Caption Contest
One of the most successful formats I created for Heimat’s main client, HORNBACH, was the caption contest series. In line with their tongue-in-cheek humor and retro visual identity, I develop two postings a month. The format was an immediate success and consistently outperforms the IG channel's average engagement rate.
Activities
Concept
Digital illustration
Program
Procreate
In-Feed Post
Copywriting samples:
All formats
Campaign adaptions
The following are a few examples of headlines and copies I have written for HORNBACH's campaign adaptions for their social channels.
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Wo Du nichts machst, kann alles entstehen.
Millionen Samen. Ein Garten.
Spring Campaign 2023
#LassDieNaturMalMachen
Spring Campaign 2022
#KommZuHORNBACHBevorEsDeinGartenTut
Social media campaign
Sneaker Pool
As part of the social unit at HeimatTBWA, I have worked on social media campaigns for HORNBACH including “The Sneaker Pool”.
Activities
Copywriting
Influencer research
Social media coverage
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Es kommt nicht auf die Größe des Projekts an. Außer wenn man den größten Sneakerpool aller Zeiten baut. Nämlich 5 Meter lang, 2,10 Meter hoch und ganze 850 kg schwer.
