Opel | bexkay

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B E X

K A Y S E N

Copywriter, content creator, illustrator, writer, artist, designer, matcha lover, dancer, occasional hiker, avid reader, terrible singer, pilates enthusiast and maker of mouth-watering lasagne.

Opel

Curation & copy
Instagram | Twitter | Facebook

As part of HeimatTBWA's Social Media Unit, I was in charge of copy and content for both the German and international social channels of Opel.

The following are some samples of my work from co-managing Opel’s accounts.

Activities

Copywriting (EN/DE)

Image selection

Feed curation

Content planning

Content management

EN

It's teasing you. Sorry not sorry.

Drove past the lake hours ago. On purpose.

On Mondays we like to make an entrance with the Crossland X.

It's bold. It's exciting. It's everyone's. The future vision of Opel is here in the shape of Opel GTX Experimental.

Paint the town any colour you like.

Time to get into the arena – the Grandland X is ready to entertain you.

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What came first? The Grandland X or the adventure?

Ready to raise your endorphin levels? Then you're in good hands in the Opel ADAM.

Who's bold enough? The GT X Experimental is – fusing pioneering technology and cutting edge design. We're ready for the future. Are you?

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Choosing between all the places you want to go can be difficult. But choosing how to get there is easy.

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All in favour of a hands-on mentality, take a seat.

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See the world from a different perspective.

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Never a dull turn in the Insignia Grand Sport.

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When every angle's simply your best.

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Expand your comfort zone from the ergonomically designed interior of your Crossland X.

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Once the Opel Mokka X has smelled adventure, there's no holding it back.

DE

Im Großstadt-Dschungel ist das Navi 4.0 IntelliLink vom Opel Corsa der King.

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Die besten Dinge können auch in der Komfortzone passieren.

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Bietet mehr als nur Rückendeckung.

Steht nicht gerne still. Und wenn doch, hinterlässt der großen Eindruck.

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Spritztour. Waschanlage. Nochmal!

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Sieht blendend aus. Ohne zu blenden.

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Wer blinzelt, verliert!

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Die Zukunft fährt elektrisch!

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Strahlt nicht nur im Dunkeln.

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Safety first in jeder Hinsicht.

W O R K

A B O U T

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